Human beings tend to be visual creatures. Your business can capitalize on this fact by using graphic images to evoke a desired emotion within your customer base.
Graphics play a powerful role in helping to drive the decision-making process that leads to sales, so knowing how emotion and graphics are connected will help you better design your graphics in the future.
1. Graphics that evoke joy or sadness can be used to promote word-of-mouth advertising.
Promoting your products or services can be costly, so taking advantage of word-of-mouth advertising is always beneficial. This type of advertising can also be very effective, since a consumer is more likely to trust a recommendation coming from a friend or family member.
If you want to get consumers to share your marketing message, you need to incorporate graphics that evoke feelings of either joy or sadness. Both joy and sadness trigger an empathetic reaction in the viewer, which can increase the desire to share your graphic.
Using colors like yellow (which is linked to happiness) or blue (which is linked to sadness) can help you trigger the emotional response needed to promote word-of-mouth advertising.
2. Incorporate visual cues into your graphic design.
Designing a stunning graphic that promotes action requires more than just an aesthetically pleasing image. You need to take the time to carefully consider how you can incorporate visual cues into your graphic design to evoke the desired emotional response.
One visual cue that is often overlooked during the design process is texture. While a consumer may not be able to actually feel the textures you include in your graphic designs, merely seeing these textures can create an emotional response. Soft textures like those of feathers, blankets, or lush grass can evoke feelings of tranquility and peace. Including textures like those of brick, glass, or leather in your graphic design can elicit a more excitable emotional response.
Understanding how texture can serve as a visual cue to help consumers emotionally connect with an image will allow you to make your graphics more effective in the future.
3. Be sure that your graphics have a consistent tone.
The tone of your graphics can do a lot in helping to determine what type of emotional response a consumer will have to your design. Tone should be one of the first things you discuss when beginning the design process.
If you want your readers to feel a sense of familiarity, set the tone by using easily recognizable shapes and landmarks in your graphic design. If you want to promote a sense of adventure, bold images of popular destinations can be beneficial.
Identifying the right tone will help your graphic designs more effectively connect with consumers on an emotional level.
Graphics can help promote your business by creating an emotional connection with consumers. Be sure that you are actively using this emotional connection to your advantage when planning any graphic design project with a company like Alberta Graphic and Tinting Graphics.